Earlier quoted context omitted.
It all checks out if you recognize YouTube clearly doesn't consider the app and the website to be your turf. You are in their home, they have oreos all over the place and they will offer it to you over and over again. You'll ask if they have water, they'll bring it with a box of oreos. You'll ask where the bathroom is, and find an Oreo waiting for you by the sink in case you'd like to indulge.
This is the correct model. If you want your own home you can use something like Urbit. Generally in the web as it is, we are all serfs on other people’s computers.
I don't think it makes sense to say that they are forced by the market to do this to compete with the candy store, when they already know I don't want candy in the first place. Instead, this sort of annoying practice pushes me to leave and visit the organic market instead (Nebula).
I don't think "revealed preference" is the right explanation here either, because these kinds of settings preferences are tailored to an individual account, and I never click on Shorts and always select the "hide" dropdown, so the preference that I have revealed is one that is strongly disinterested in Shorts.
I think the correct explanation is that someone's KPI is attached to increasing Shorts viewership, and they're trying to earn their bonus, even if it's at a cost to the success of the organization as a whole.