I do like that they did a simple apology. Most corporates these days will go out of their way with Weasley corporate speak to avoid saying as much
Did they pull the add?
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
521–530 of 1001 posts
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#522It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
A lot of people don't like the idea of destroying physical things, it makes them feel ick. Same reason people tend to hoard too much shit.
People are concerned about waste forget that once the item is produced, it’s already waste. Just because it’s in their definition of “worth it” doesn’t mean it’s not going to end up in a landfill in the near future.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#523The message they were trying to convey was clear. All that shit you can replace with an iPad. I think they hit the mark. You can make a basket of puppies sound like the end of the world with the right words. There is nothing wrong with that ad.
I'm curious if they CGI'd your basket of puppies in there (after all, you can take puppy pictures on your iPad!), would you not be bothered by it at least a little bit?
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#524Pretty sure this backlash is orchestrated as part of the campaign itself to boost the visibility of the ad.
The proof is: here we are talking about it.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#525It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I got annoyed with it, then went and fixed it in 5 minutes and went on with my day - https://twitter.com/joelrunyon/status/1788312003670360320
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#526Here's a better implementation of a similar concept. Instead of crushing musical instruments and other nice things in your life, those nice things merge into... a Blackberry.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#527It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
Honestly, y'all, it's beyond hilarious that the top comment here on Hacker News is
"These things you people have, these ...feelings...these are strange and you seem weak. Boop beep boop."
Sometimes the stereotypes aren't wrong, huh.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#528It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
My honest thought when I see this sort of reaction is that you know life is good because if it weren’t, people wouldn’t have the emotional energy to waste on something like this.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#529[flagged]
[dead]
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#530I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device.
I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a joke and not something intended to be taken literally.
Also could've had some artist exit a studio, take the iPad, do a whole bunch of stuff, then go back to the studio and kind of test out/use the tools while reading from the iPad or something like that.
I know some people are saying the reaction is too strong, but trust me if you practice on a piano daily you will not feel good watching it get crushed.
I don't even work in marketing or own any Apple devices.