To prevent the impending total enshittification of the Internet we'd probably need e.g. something like cryptographically signing human-generated content with some way of proving humanness. Although nothing like this (or other solutions) is probably gonna materialize. The world, and especially the Internet, is driven by short-term commercial interests, and not-enshittifying things doesn't seem to make enough return on…
Perhaps cryptography can be useful but already irl you can buy "hand-made" products but ofc you can not fully trust that something was really hand-made or that web content was made really by human but at the end of the day it all comes down to trust. Web sites and web publishers need to build up trust in order to gain traction among web users and web customers.