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Reflecting on 18 Years at Google

ln.hixie.ch

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Re: Reflecting on 18 Years at Google

#521
Long time Googler, this resonates.

I feel very unhappy at Google, certainly I would have left at this point if the job market were a little better.

I’ve had a successful career here with multiple product launches which had significant revenue or other measurable impact and several promotions. But reflecting on all of it, I feel burnt out and used, dispirited with the directionless race to the bottom Google is now engaged in.

Most of my last year was spent in bitter political fights, escalations, failed attempts at “alignment”, retrospectives on what went wrong, and very little actual software engineering. I’m going to lose the ability to do anything but be a cog in the enormous Google bureaucracy if something doesn’t change.

It’s definitely time to go, but I wish I could have come to this realization when the opportunities were more plentiful.

Re: Reflecting on 18 Years at Google

#522
I too believe the company has entered a phase of stagnancy or even decline. In fact, so much that two weeks ago I put my money where my mouth is by selling $1M worth of GOOG I was given as part of a stock grant when I was hired by Google in 2014. (I promptly reinvested this capital in a generic S&P 500 index fund.)

From 2014 to mid 2015, when I quit, I found Google had a great engineering culture and I loved my time at the company, but I was having gut feelings of the start of a decline. I saw engineering hires who weren't so skilled. I saw Larry and Sergei seemingly lack the spark in their eyes when giving candid answers at our TGIF meetings. I saw a buildup of red tape and overhead. Then, long after quitting Google, more problems crop up. In the last year or so I saw a noticeable decline in the quality of Google search engine results. In the last 2 months I saw an even more noticeable decrease of the quality of Gmail's spam filters (today I get ~10 spams daily out of ~50 legitimate emails.) I keep stumbling on more and more annoying bugs in Google's Android apps that remain unfixed for years.

No one knows how long this stagnancy or decline is going to last. In the case of Microsoft they have stagnated (IMHO because of Ballmer) roughly between 2005 and 2017 (6% annual revenue growth on average). Since 2017, thanks to Satya Nadella's turnaround, their annual revenue growth was 13% on average. I think Google needs to see leadership change to whip the company back into shape. But this probably won't happen for another few years. There is so much inertia in market forces of a huge mastodon like Google that it will take another couple years for such sub-par products and services quality to start noticeably affecting revenue growth. That inertia is the same reason it took 3 years of Nadella as CEO before Microsoft saw revenue growth starting to bounce back up.

Re: Reflecting on 18 Years at Google

#523

Ian's post is pretty incisive, although I've read so many of these over the past 15 years or so. And the prescription is always to go back in time. I don't really think that's possible. When you're a newcomer, a disruptor, the whole point is to be different. You're bold, you have a clarity of purpose, you say things like "we're building a new kind of a company" or "the user comes first." But once you achieve market d…

> But once you achieve market dominance, your priorities have to shift. It's no longer "why wouldn't you try this" or "let's do the right thing." It's "why would you rock the boat and risk the nice thing we have?" It's not just about profit. Careers and incomes are at stake. People will get hurt. I don't get this. Why did they kill so many products which were running on standalone tracks? (at least in my opinion) If…

I'm sure internal politics plays a large role. Managers knee-capping each other and so forth.

But there is another way to look at it. A company of Google's size will not be satisfied by a "small" $10M ARR business or perhaps even a $100M ARR business. It's not going to move the needle. The needle being, effectively, Google's stock price.

There are two ways to move the stock price: increased profit or decreased spend. Increase the pie or stop the number of people eating the existing pie.

All of those projects had more value in being ritualistic offerings to the stock gods. Much like the unreleased Batgirl film had more value being a tax write-off than selling for market value: https://en.wikipedia.org/wiki/Batgirl_(film)

Re: Reflecting on 18 Years at Google

#524

Earlier quoted context omitted.

Sure, if I look at their kids and think to myself "hey, those might make good husbands/wives for my own kids when they grow up".

Should I take it to be some kind of Freudian slip that you’ve written “myself” rather than “themselves” here?

I'm half senile, and so when you replied I wondered if I did that.

But re-reading it several times now, I don't see it. When I look at their kids and think to myself "hey, they might make good husbands/wives for my own kids" where is the Freudian?

I am on the lookout for my kids. I can't tell them who to marry, but I can put them in circumstances where there are people their age that I approve of, such that familiarity might blossom into something more. I've seen how it turns out with other people's kids when they act like that's none of their business and actively avoid the thinking, and I don't much like the outcomes.

Re: Reflecting on 18 Years at Google

#525

Earlier quoted context omitted.

5 years ago it was hard to see , now I ampersonally using more chatgpt than Google.

Is that because ChatGPT returns better results, or because when it returns results, it wraps them in words that make you feel more comfortable accepting them as better

For me it's because ChatGPT ignores less of what I type than Google currently does, plus it doesn't return spammy SEO results.

Google has become a search engine for advertisements, "People also ask" snippets, shopping listings and SEO spam, in that order. The rest of results is just a bonus.

Even stupid things like searching for the Wikipedia entry of a movie or TV show has become super difficult with Google lately, because Wikipedia is often buried. Apple's Spotlight is better for that.

Re: Reflecting on 18 Years at Google

#526

Ian's post is pretty incisive, although I've read so many of these over the past 15 years or so. And the prescription is always to go back in time. I don't really think that's possible. When you're a newcomer, a disruptor, the whole point is to be different. You're bold, you have a clarity of purpose, you say things like "we're building a new kind of a company" or "the user comes first." But once you achieve market d…

When I was an intern at Google circa 2010, there was a guest lecture from a business professor who described exactly this process. At the end of it, he made a comment like, "Of course none of this will happen to Google. You're too innovative." But literally every single prediction of his came true, and I witnessed some of them happening in front of my own eyes even in just the months that I was there (and certainly i…

>> at Google circa 2010 ... a business professor...

sounds like Clayton Christensen

Re: Reflecting on 18 Years at Google

#527

You see a lot of people here in the comments, as well as the author in the article, talking about how "there are good and well-meaning people working at Google" and "it sucks that people unfortunately hate us =(". A genuine question: if one is a good, well intentioned human being, supposedly with principles, and ends up actively contributing to a dystopia or at least a much worse society, is that person excused becau…

> A genuine question: if one is a good, well intentioned human being, supposedly with principles, and ends up actively contributing to a dystopia or at least a much worse society, is that person excused because of "oh, the leadership fell off!" or "because I had good intentions"? At all? No, you'd be piled up with all the others that sold their morals and their society for money. The challenge is that we are all simu…

You're right, and it makes sense. Let me propose another perspective then: would a well-meaning, good person not be liable to culpability if he or she worked on a feature that actively monitored its users for data to sell to advertisors, much more than if such a person was working with something like Flutter or Go, since the latter workers are doing net positive things?

I suppose I got a bit carried away originally, but the point is just that - can one truly be well-meaning if he works in such a feature as that of the first example?

Moreover, when it comes to the examples you cited, I agree that we all share fractional culpability, some more than others. But we do not have a choice in being humans, or in paying taxes to our governments. We do, however, have a choice when it comes to working for Google.

Re: Reflecting on 18 Years at Google

#528

Earlier quoted context omitted.

When I was an intern at Google circa 2010, there was a guest lecture from a business professor who described exactly this process. At the end of it, he made a comment like, "Of course none of this will happen to Google. You're too innovative." But literally every single prediction of his came true, and I witnessed some of them happening in front of my own eyes even in just the months that I was there (and certainly i…

>> at Google circa 2010 ... a business professor... sounds like Clayton Christensen

https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma

Re: Reflecting on 18 Years at Google

#529
post #443
post #438

Earlier quoted context omitted.

On paper, Google's throw-everything-at-the-wall-and-see-what-sticks strategy (that has lead to a substantial Google Graveyard) seems like it was intended to allow for some parts of the company to innovate while keeping the core products stable and boring. In practice, many of those innovations (Google Inbox, anyone?) were not deemed profitable enough to keep around. Others were never given the resources to grow beyon…

I mean that incubator was a total waste of money. No one did anything, everyone was a bser from the top, and 95% of the projects were total failures. I think there were maybe 3 "successful" projects.

I ran one of the successful projects in Area 120.

I joined Area 120 with huge skepticism. It was hamstrung and inefficient in its own ways. And I agree it didn’t reach its potential - largely because it was encased in Google 2020 instead of Google 2007.

But to my surprise almost all of the projects were impressive, well-conceived, promising bets. And the people in Area 120 were among the top 10% of Googlers I worked with in my decade at the company.

Google killed Area 120 because of bureaucracy and politics, full stop. Google is worse off because of it.

Re: Reflecting on 18 Years at Google

#530
post #69

This is a good reflection, but I do disagree with the view of honest efforts from Google to improve the world being met with unnecessary external criticism. People outside Google don't have the benefit of thinking of any particular project as being run only by the individuals currently working on it—those particular people may leave the company or change teams or move on to other projects. It's Google that's making i…

5, 10, 20 years from now, an unproven startup that doesn't manage to find product-market will equally be gone and unavailable to customers. Why does, eg Monday.com not get the same "oh no, what if they shut down" scaries that stops people from using their product the way, say, Google keep does? Fair or not, it's some quirk of human psychology that unfortunately Google has tapped into.

Hypothesis: With Monday.com or other startups, while there is risk that the company will shut down and the tool that you are depending upon will go away, the typical assumption is that they are doing their best to stay in business and deliver and improve that tool. It's all they have. So your incentives are credibly aligned.

Whereas with Google, unless the product you're talking about is "Ads" (or Search or Android or YouTube), it's very easy to imagine them waking up one day and saying, "oops, our bad, what were we thinking, let's kill this thing" and going on their merry way without noticing an impact to their bottom line.

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