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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

521–530 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#521

Ok, my contrarian hot take (for HN at least). The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs. The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). The EU is doing a fantastic job of keeping everyone distracted by pointing the finger a…

> The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). No, the worst thing a company can do is to influence your desires, feelings and behaviours, causing you to spend money irresponsibly, getting your kids addicted to useless games, ... All that is also what this kind of tracking aims at. It is quite incredibl…

>No, the worst thing a company can do is to influence your desires, feelings and behaviours, causing you to spend money irresponsibly, getting your kids addicted to useless games,

I dunno if you realize this but this sentiment is by FAR the most dangerous opinion in regards to advertising one can have. Because you are essentially saying that humans have no personal agency and that every decision we make is influenced by external factors. Which leads to a logical conclusion of a society where eveyone is required by law to take Xanax and is subjected to a carefully planned life down to the minute.

>Targeted advertising has already changed governments, caused hundreds of thousands of bankruptcies, family trouble and breakups, and many sucides.

No it hasn't. Don't make shit up.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#522

Earlier quoted context omitted.

Replace "haircut" with "cancer" and then go apply for health insurance.

Except that doesn't happen, and is against the law.

It's against your laws. It's also illegal to spy on your citizens - so we get Five Eyes.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#523

Earlier quoted context omitted.

> I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. That's all fine and dandy, I think. The problem starts to become a bit bigger when suddenly everyone in your household starts to see "chlamydia medication" ads everywhere they go online based o…

Great so regulate personalization around certain types of products like medication and medical treatment. I don't understand how this scenario explains why we should throw out this whole category of business.

Why should the EU limit itself to regulating personalization around healthcare matters instead of regulating all personalization generally?

The "whole category of business" doesn't have a right to exist, and the EU has the right to regulate it out of existence. And why shouldn't they? Because it would be bad for your employer or your stock portfolio?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#524
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

you are confusing contextual advertising with behavioral, profile based advertising contextual advertising is placing ads in locations, pages, screens etc where people are likely already in a certain mindset (and potentially more likely to be influenced and buy) but the advertiser has no further information about them. behavioral, profile based advertising is, in contrast, using (in principle) any and all information…

exactly. and then don't advertise toothpaste but social and political stances, to sway elections...

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#525

Earlier quoted context omitted.

Yep. And when I’m unhappy with my government, I can vote them out or, if I want to, get politically active. I can’t vote out Google. Their customers are advertisers, not me. And I don’t know which apps on my phone send my information to Facebook or what they do with it.

It's much easier to change what company you do business with than what government you're under. I can't believe you're managing to turn this simple fact on its head and imply the exact opposite.

How can I stop doing business with Experian, Transunion, and Equifax?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#526

Earlier quoted context omitted.

We don't have universal life insurance in Europe though, maybe think things through a bit. Your arguments are so thin and bad faith that I'm convinced you're just trolling now.

What do you mean? Of course we have universal healthcare, at least in Germany we have, and in Spain also, same for Switzerland, and Netherlands. But is funny, people want all (most?) things free, nobody wants to pay for news for example, but they don't want ads at the same time. Makes no sense at all.

> What do you mean? Of course we have universal healthcare, at least in Germany we have, and in Spain also, same for Switzerland, and Netherlands.

Healthcare != life insurance - they're very different things. Are you deliberately conflating them because it suits your argument?

> But is funny, people want all (most?) things free, nobody wants to pay for news for example, but they don't want ads at the same time.

Again, you're conflating two groups of people because it suits your internal narrative and makes you feel superior. I don't want ads, but I'm happy to pay for things, and I'm also happy to just not use a service that wants to spy on me and sell my data like YouTube and Facebook. According to your statement I don't exist.

> Makes no sense at all.

That's because you've made it all up.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#527

Earlier quoted context omitted.

But they don't. These behavioral profiles are literally the core product of Facebook. If you think that Facebook is willing to part with the sole thing that makes them competitive... is crazy.

On the other hand, the business of data brokers is effectively selling such profiles. It would be crazy, if the wouldn't… (Mind that this isn't about Meta in particular, it's just that Meta has been found in violation of general regulations, which are now enforced.)

If governments force Google and Facebook out of advertising, then they will start selling this information...

I would rather Google and Facebook have an financial interest in keeping that data to themselves, than having a financial incentive to sell it outright.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#528
post #236

Earlier quoted context omitted.

Upon logging into okcupid today I received a pop up inviting me to join The League (another dating app), with my phone number already pre-propagated. After accepting, they sent me this email. > We use the combination of your Facebook and LinkedIn data plus your About Me and Photos to ensure we are building a balanced, high-achieving and diverse community. Our screening algorithm looks at indicators like social influe…

As someone that refuses to use Linked In or Facebook it is wild to me that someone would not only use them, but willingly link a dating app to them. It makes me wonder how many more things I'll never get to participate in because I've deleted/avoid social media.

You should also wonder how many things you’re being participated in.

Even if you’ve never had an account on social media, chances are Facebook, LinkedIn, etc. know your name, email address, age, social graph, etc. because other people have shared their address book with them. Other users also might have tagged photos with your name, after which those sites concluded “that must be the same officeplant that’s in their address book”.

I expect LinkedIn to suggest people to connect because you’re their mutual friend, for example.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#529
post #500

Earlier quoted context omitted.

I am curious what widespread legislation on this front is going to cause. Not meaning to defend surveillance capitalism in the slightest, it belongs in the dustbin of history for reasons too numerous to articulate, but merely from the perspective that personalized ads that creep on you were essentially made a load-bearing column of the Internet before anyone knew how creepy they were going to get with it, and now jus…

> I am curious what widespread legislation on this front is going to cause Everyone will get a prompt that asks them whether they want to consent to personalized advertising or pay $20/month to use the service. Everyone picks the first because nobody outside of HN bubbles and bored EU regulators cares about personalized ads (or actually prefers them). Then the EU will start claiming that everyone should be able to us…

Not having facebook available seems like a pretty great victory.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#530
post #227

Earlier quoted context omitted.

> Why should it be illegal? I don’t understand the moral threat Okay, then it should be legal for me to use Facebooks/Google's 'Intellectual Property' however I want. Why should it be legal for them to steal my data, but illegal for me to use their's?

They’re not stealing it, you’re giving it to them in exchange for using the products for free.

Google ads trace you, and Facebook tracking pixels keep profiles on you even if you never used any services. It’s literal theft. It’s just allowed for corporation but if I do it, it’s harrasment and stalking.
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