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Apple's privacy push cost Meta $10B

economist.com

521–530 of 579 posts

Re: Apple's privacy push cost Meta $10B

#521

As a rough datapoint, I run a consumer targeted e-commerce site. We ran a campaign before Christmas were we were selling a new product that was only marketed on Facebook, we are certain that (almost) all customers found it though that Facebook campaign. Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%. This then meant that Facebooks estimated CPA was effectively…

> I believe Facebook now uses some "AI" to help with attribution on iOS Is that even legal? With AI, you can never concretely prove anything, so you then have Facebook literally making up numbers it pinky swears are legit and billing you accordingly (semi-directly because while you're not paying per click, the landing page analytics are also used to weed out robo clicks and other fraud that you shouldn't be billed fo…

I am not sure it's ethical, but I don't think any laws would be broken - if their customers don't like paying for imaginary services, well, they can go elsewhere... or can they?

Re: Apple's privacy push cost Meta $10B

#522

Earlier quoted context omitted.

> I believe Facebook now uses some "AI" to help with attribution on iOS Is that even legal? With AI, you can never concretely prove anything, so you then have Facebook literally making up numbers it pinky swears are legit and billing you accordingly (semi-directly because while you're not paying per click, the landing page analytics are also used to weed out robo clicks and other fraud that you shouldn't be billed fo…

I am not sure it's ethical, but I don't think any laws would be broken - if their customers don't like paying for imaginary services, well, they can go elsewhere... or can they?

If they tell you they’re imaginary numbers, sure. But if they don’t?

Re: Apple's privacy push cost Meta $10B

#523
post #443

Earlier quoted context omitted.

By 2009, Apple and Amazon already had more credit cards on file than any other company in the US if not the world. In Apple’s case because of iTunes, before the App Store and Amazon because Amazon. Why would you use FB for payments when you were probably either shopping on Amazon, Apple or EBay using PayPal?

In 2009 neither Apple nor Amazon allowed P2P payments.

Peer to peer payments is still not a big deal compared to consumer to business spending. Even if you consider eBay to be P2P, it still mostly went through PayPal.

Re: Apple's privacy push cost Meta $10B

#524

Earlier quoted context omitted.

>would have become a web browser Not on iOS where that sort of thing is prohibited. Sure they could put a skin over safari, but apple would have banned the entire FB app as soon as they found a developer's app they didn't like.

I always wondered: why is Apple allowing WeChat to exist? Their mini apps seem in direct competition with the app store. Is this a China political thing? Are they worried about losing all access to the market there? It seems clear Apple is not applying their own rules consistently. If that's the case, wouldn't there also be anti-trust implications here?

But apple can pull the plug on it, right? It would hurt business of course, but it's probably a good position to have that hypothetical power.

Re: Apple's privacy push cost Meta $10B

#525

Lies. Don’t you all see it? Facebook has been declining over the past year and this is a convenient way to blame someone - anyone. Let’s face it, what are your friends all using now? That’s right - video - YouTube and TikTok. Facebook had no answer for video and thus lost a lot of eyeballs. Instagram is a poor clone of TikTok and most people just repost their popular TikTok videos on Instagram reels anyway - hardly a…

Quoted post unavailable.

As if all other tech companies are too boring to talk about

Re: Apple's privacy push cost Meta $10B

#527
post #343

Earlier quoted context omitted.

I see this in the thread but I have to say that I disagree a bit. I'm certainly glad Apple gave users a choice, but you have to consider "the tyranny of the default" which is a great phrase I think. Most people will simply use the default option, so Apple's choice of default says something.

There is no default, all users get a prompt if they want to allow Facebook to get their data or not.

What was the default up until they gave users that choice?

Re: Apple's privacy push cost Meta $10B

#529
post #472

Earlier quoted context omitted.

So you do no personal development on a desktop? Do you use your work's equipment? Are you using your phone? I have three desktops on the go all day. Three keyboards in front of me and three mice. I run Windows 7, 10 and ubuntu and another ubuntu under windows 10. Trading that in for my mobile is very limiting.

I develop to trade labor for money. The last thing I want to do when I get off work is more computer work. If I’m just doing a hobby project proof of concept to learn a new for me technology, I would do that on my work computer. We have a very liberal open source process where we can open source a project under: https://github.com/aws-samples That only requires going through a simple process. That also means I have u…

I can imagine working at Amazon taking away your desire to do anything outside of work. Did you feel the same way before Amazon?

Re: Apple's privacy push cost Meta $10B

#530
post #465

Earlier quoted context omitted.

Apple would have lost the mainstream user back then. Now they have power over facebook

That’s the same thing Adobe thought when Flash wouldn’t work in the iPhone.

Different audience. People went on the internet for the first time for facebook. A lot of people never leave the facebook ecosystem. Having a phone that didn't have facebook would make it less popular.

A phone not supporting flash might get developers upset. But by that time developers wanted html5 to take over and developer preference doesn't push product.

One can make the case that the most inexperienced with computers person is Apple's ideal customer / most profitable. Not being able to get on facebook would push this demographic to other phones.

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