Earlier quoted context omitted.
Have you browsed the internet recently? We were better off 15 years ago
We were not better off 15 years ago. We were just blissfully unaware of the problem of large-scale PII collection that was already metastasizing in the shadows. Imagine a kind of decision square. Rows are "consciously" and "unconsciously", Columns are PII collection, and privacy (no PII collection) . This gives us a list of 4 possible scenarios (from least to most desirable). 1. unconscious privacy, 2. unconscious PI…
What's disheartening is that in physical stores, this already started happening in the '90s, mainly for analysis of loyalty programs' data.