I can only speak for the time when I actually thought about going in that direction which was ~10 months ago.
At that time the devs of Crisis Vrigade tried to get their already very succesful (on PC VR) game accepted to the Oculus store (I think it was the second time they tried) and they were not able to because Oculus tried to be very picky with what they accept to ensure that people only had positive experiences when trying out their VR solution.
And recently I was in contact with another developer who currently tries to get in and who has a game on Steam with very good ratings. But Oculus actually made it a condition to have an even higher amount of very good reviews before they could start the process of getting accepted into the store. (I won't name them here because they are still in the process)
With all that and the fact that my game probably breaks all common sense safety recommendations (jumping, burpess, sprinting in place) that an executive could use to decide if something is fit for their store I did not think I could make that work.
There I'd rather poor the little time I have in adding features that users will find useful than to chase some arbitrary design goals hat make it attractive to an audience that will never use it anyway (it's a workout first and a game second)