If you're going to bit nit-picky about words:
"In rhetoric, loaded language (also known as loaded terms or emotive language) is wording that attempts to influence an audience by using appeal to emotion or stereotypes."
Provocative analogies can use loaded language, for example when they appeal to emotions. Riddling your text with things like how advertising "infects", "destroys", "corrupts", is "industrial scale abuse" and so on, is loaded language that's not conducive to debate.
Regardless, I've debated the actual content elsewhere in this thread, and many times in the past directly with the author over Hacker News. I'm familiar with his position — it's hardly uncommon — and his arguments. They're not uninteresting, but I'm not sure they're helping push things forward much.