Earlier quoted context omitted.
Except shipping from China really isn't cheaper than shipping within EU. You just do it from a reasonable hub, or get a third party to handle this for you. Look at how The Hut Group handles logistics for MyProtein for example.
>You just do it from a reasonable hub That's not reasonable condition, hence why EU is systemically more expensive. THG logistics looks like warehouse->dispatch, i.e. it's for vendors of certain size that can prestock at regional warehouse. Private last mile always fast. But it doesn't address first mile to hub. Can a bumfuck workshop in a hamlet deliver in Greece deliver to warehouse in Poland across multiple jurisd…
Yes, unless they're doing so at a ludicrously small scale. Sending a 20t lorry load from Thessaloniki to Warsaw will cost less than 6000 euros. I suspect it can be done for around 2400, but I don't know the route very well.
>My understanding is EU first mile is fragmented/slow if you rely on national post and expensive if you rely on private couriers.
Yes, it sucks at ultra-small scale. But that's really what that is. The private couriers have super attractive volume pricing, even 80% off public (consumer facing) rates isn't unusual.