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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

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Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#511

Post by varenc »

stavarotti wrote: post #488

What if they get ads right? Not low rate garbage, but hyper targeted ads that are actually useful.

I might be grouchy, but I don't want any ads to be useful. A useful ad is just a successful ad. The endgame of the most successful persuasive ad is mind control. If some ad genuinely convinces me to buy a thing, while I may really be glad I bought that thing, I still have this feeling of being used and would prefer it didn't happen.

(when I've seen a useful ad for something I really want, I've often been able to find nearly the same thing from someone else for less. They can afford to charge less since they're not paying for ads)

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#512

Post by abustamam »

aurareturn wrote: post #14

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

My wife and I have android phones. Google pretty much shoves AI down our throats. She probably doesn't know what gemini is but I know she's been using it probably without realizing she's using AI. And she never uses ChatGPT.

Not saying that that makes Gemini better or more popular than Open AI in any way. But it just goes to show that more tech-normies use Gemini than you think.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#513

Post by CodingJeebus »

embedding-shape wrote: post #432
ipcress_file wrote: post #117

I love this. Now I'll be able to read student papers with ads in the middle. "Are you enjoying our exploration of state Shinto in late nineteenth century Japan? Visit Kyoto with Japan Airlines this summer! Use the code 'JAL26' for special savings!"

I know it's a joke, but the ads will surely be much more stealthy than that. Advertisers are gonna want to drive people to products and websites without it being clear it's actually an ad, like subtle ranking things differently, or trying to nudge users into some direction.

(smart) advertising customers will want to see metrics and reporting on how their ad campaigns are doing, and making ads that are too subtle runs the risk that the customer is being charged for a weakly or sneakily worded message that they perhaps don't like. Also curious how they're gonna generate reliable, deterministic reporting for crafty embedded ads when LLMs are famously non-deterministic.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#515

Post by HNdev1995 »

magixx wrote: post #495
jdoliner wrote: post #491

It's not totally obvious to me that you can get the economics of this to work. A Google search costs ~.04 cents to serve, whereas a frontier reasoning LLM request costs about 2 cents. The revenue from a Google search is also around 2 cents. So the margins are dangerously thin on an LLM. Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error…

Maybe they'll gamify it with credits and make you watch ads for in order to gain them and thus use the service for free.

They will do both

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#516

Post by btheunissen »

jdoliner wrote: post #491

It's not totally obvious to me that you can get the economics of this to work. A Google search costs ~.04 cents to serve, whereas a frontier reasoning LLM request costs about 2 cents. The revenue from a Google search is also around 2 cents. So the margins are dangerously thin on an LLM. Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error…

The obvious knob to turn here is that the floor price of ad auctions will be incredibly high, with the justification that AI is expensive.

As someone outside of the ad-tech space it blows my mind how much Instagram and Google ads cost these days, and OpenAI would certainly want to price their ad offering as more “premium” (see: $$$).

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#517

Post by janalsncm »

charcircuit wrote: post #502
embedding-shape wrote: post #432

Earlier quoted context omitted.

I know it's a joke, but the ads will surely be much more stealthy than that. Advertisers are gonna want to drive people to products and websites without it being clear it's actually an ad, like subtle ranking things differently, or trying to nudge users into some direction.

Economically, I don't think that makes sense. Having a call to action that is just clicking a link is much more likely to be taken than a subtle suggestion. The former will be able to make more sales from the same ad spend which will allow them to bid higher on ads, out competing subtle ads.

Right. Advertisers will still want attribution for their ads. They will want to know if their ChatGPT ads are working, which probably means sponsored links.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#518

Post by bdangubic »

dreamcompiler wrote: post #483
a4isms wrote: post #404

Earlier quoted context omitted.

The business model for Tesla and xAI is actually very simple and superior to OpenAI and Google's. No, this is not satire: The business model is that his companies are meme stocks, and controlling social media means controlling meme stocks. The business model is also that his companies require corporate socialism, and controlling social media means influencing government policy. He can talk about AI driving cars, but…

And just like all meme stocks and so-called stablecoins, it'll work until it doesn't. The fall will be dramatic.

it won’t be. the same sane argument was that “robotaxi” fall will be dramatic but it wasn’t, Musk, like Trump, is a master at manipulating masses and when thing du jour inevitably fails he’ll just pivot on an earnings call (and on “X” along the way) how “thing du jour is yesterday’s news” and he’s onto “next big thing” - data center on Jupiter that will replace all earth’s data centers or something like that :)

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#519

Post by yalogin »

So next time I ask ChatGPT if why the samsung washing machine is so bad , it may come back and say “actually Samsung makes the best washing machines in the market with a market leading warranty and customer service. You are lucky they are making them and that you can buy them” or something like that?

On a serious note, their chat is a very valuable service for advertisers, will immediately command top dollar. They could even hide the ads as responses too. We will see how they implement ads

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#520

Post by bdangubic »

LanceJones wrote: post #484
senordevnyc wrote: post #427

Earlier quoted context omitted.

Tesla doesn’t need a business model, they’re a meme stock.

Perhaps. I suppose the biggest in history then? $1.4T valuation and 60% of shares held by non-meme institutions (like pension funds, S&P tracking ETFs, etc) when you factor out insiders.

“The market can remain irrational longer than …” - John Maynard Keynes.
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