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Twitter kills its San Francisco headquarters, will relocate to South Bay

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Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#511

Earlier quoted context omitted.

Thats generally the point with sudden disruptive moves - high attrition. Reduce the headcount without having to be in the news for layoffs.

They've already cut about 80% of their workforce since Elon took over, I'm not sure how much more attrition they can take. Sure the site still mostly works in the technical sense, but the way it works now has led to a significant decline in revenue and active users.

Active users on the site is setting records pretty regularly, according to Linda. Usability and performance of the site is far higher than before in my experience as well. Revenue is down only due to an illegal cartel boycott, which X has recently filed a lawsuit to resolve.

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#512

Earlier quoted context omitted.

during one visit to those Zendesk offices an urgent slack message (verily) was sent out advising everyone to get away from the windows, as there was shooting outside. About 10 minutes later also via Slack the CEO announced not to worry it was simply one drug dealer shooting another drug dealer in the back. Everyone could return to their desks. I never understood why the company would put its employees in danger until…

> I never understood why the company would put its employees in danger... Like forcing them to drive to the office 2-5 days each week when they could continue working from home?

This is peak HN - "stop putting me in danger be making me leave my house"

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#513
post #130

It’s been a while since we had sf offices, but back when we did sf had a pretty aggressive additional payroll tax and gross receipts taxes. I’d imagine this is likely a factor in the decision. I know for a while they were waiving some of these taxes for companies who set up offices in certain parts of the city. E.g. zendesk got a big tax break for its market street location near the tenderloin. As for commutes, I’d b…

> Even commuting within sf can be kind of a pain it took our folks 50 minutes from both areas in the mission and Menlo Park to get to an office in South Park. This is not to impunge on your credibility, but it takes me 16 minutes to get from my door in 21st and Valencia to the door at 313 Brandan next to South Park. This touches on some positive trends in San Francisco: of course, I e-bike, so I can get anywhere pret…

> This is not to impunge on your credibility, but it takes me 16 minutes...of course, I e-bike

The typical worker in SF doesn't bike to work. Only 3.4% of workers in SF biked in 2012 [1] and 4.2% in 2018 [2]. Furthermore, e-bikes represented 4% of the US bike market in 2022 [3].

There is value in considering how a company's location impacts the vast majority of its employees.

[1] https://www.census.gov/newsroom/archives/2014-pr/cb14-r09.ht....

[2] https://www.sfmta.com/blog/biking-numbers-san-franciscos-201...

[3] https://www.statista.com/statistics/1405949/electric-bicycle....

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#514
I recently learned about Elon showing up to a Sacramento datacenter on Dec 22 2022 and personally moving server racks out of the datacenter, when his employees said it would take 6 months.

"Elon Musk moving servers himself shows his ‘maniacal sense of urgency’ at X, formerly Twitter"

https://www.cnbc.com/2023/09/11/elon-musk-moved-twitter-serv...

https://news.ycombinator.com/item?id=37470110

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#515

Earlier quoted context omitted.

[flagged]

“You mentioned that bringing back nazis killed the site but curiously you did not at any point in any way imply that it is the world’s biggest platform… The argument you’re making solely in my head isn’t very consistent!”

Are the nazis here in the room with us, right now?

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#516

Had a recruiter call with Twitter a few months ago. Mandatory in office 5 days per week. Among other things, an hour commute both ways to work was not acceptable. Maybe they will have better luck in Santa Clara. I don’t buy any of the flamebait reasons for leaving SF. Reason 1 is money and reason 2 is talent pool.

[flagged]

Agree but it appears a sizeable amount of young men see themselves in him somehow and therefore idolize him. As long as he has that cult of personality, people will gladly accept the abuse for a chance to be near him.

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#517

Earlier quoted context omitted.

Just in response to your second point, I do think that's specific to you and your circles. I know multiple retired or semi-retired people who have moved towards the center of a city. Without work to keep them occupied, they want the hustle and bustle, which means something to do. And driving has become more of a hassle and a barrier to the kinds of lives they want to live. These are east coast or midwest cities, so m…

> I know multiple retired or semi-retired people who have moved towards the center of a city Is it because their kids have grown up? I can imagine myself living in a city like Paris or NY if I don't have kids. I get to enjoy a bustling city without needing to dealing with the challenges of raising kids.

cities cost more for smaller spaces. when you've got a family you need that space, but for two empty-nesters, a city location is smaller, easier to manage, and closer to things. elevators and small apartments on a single floor might even be preferable -- no stairs for bad knees.

also if you're not able to drive cuz your eyes or reaction time are bad, being walkable helps -- that exercise might even keep grandpa healthier, longer.

and in the case of my in-laws, a big draw was proximity to (good) medical care. literally walkable to the local hospital and medical services, and if something goes bad the ambulance can get them there ASAP.

and then you have more food options, more entertainment, etc.

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#518

Earlier quoted context omitted.

They've already cut about 80% of their workforce since Elon took over, I'm not sure how much more attrition they can take. Sure the site still mostly works in the technical sense, but the way it works now has led to a significant decline in revenue and active users.

Active users on the site is setting records pretty regularly, according to Linda. Usability and performance of the site is far higher than before in my experience as well. Revenue is down only due to an illegal cartel boycott, which X has recently filed a lawsuit to resolve.

"illegal cartel boycott"

I'm not sure what you're talking about, can you fill me in a little bit?

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#519

Earlier quoted context omitted.

I’ve had several meetings, either in Twitter office or around it, and the street scene is very bad in that part of SF. If the claim is that this is a motivation for the move, it certainly passes the sniff test for me.

So you've been able to gauge life and the street scene in SF based on several meetings? That's super interesting. I would argue the Embarcadero is fairly nice and I live here, but what do I know.

I am nobody important living in rural middle of nowhere, but visited SF twice for work, and it was the most horrific city I have ever been to. I am a big man and didn't feel very safe.

Re: Twitter kills its San Francisco headquarters, will relocate to South Bay

#520
post #497

There is a famous paper about the location of company headquarters: they get as close as possible to the residence of company CEOs. If we don't consider the CEO's influence, I'm actually curious if the location of company headquarters has to do with the average age of the employees in the Bay Area. As the employees start to have families, they most likely move to the south bay for better or for worse, and I have a ha…

Back in the early 90s my wife and I moved to SF because it had a thriving art and music scene and more interesting culture than the 'burbs of palo alto. But as you say, the long commute to SV was a killer and we moved back down. Back then SF was a bedroom community for SV with no tech sector. Businesses up there were banking (Wells Fargo, BofA, Crocker etc), retail, the local stock exchange, and a bunch of manufactur…

they went to Santa Cruz, man.

Go Slugs!

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