Earlier quoted context omitted.
When I was an intern at Google circa 2010, there was a guest lecture from a business professor who described exactly this process. At the end of it, he made a comment like, "Of course none of this will happen to Google. You're too innovative." But literally every single prediction of his came true, and I witnessed some of them happening in front of my own eyes even in just the months that I was there (and certainly i…
This is called Scumpeter's creative destruction (to be distinguished from other creative destruction) and why large companies may lose the ability to be innovative and compete https://en.wikipedia.org/wiki/Creative_destruction However. it's hard to see Google's core business dominance, search and ad, to be destroyed very easily. It's also super confusing that no other entity has been able to create a matching service…
To me Bing as a minority competitior in search, and facebook on ads for instance would be candidates to the same kind of duopoly.