THe issue we all have here is this: if Musk is successful then treating employees nicely will fall out of fashion. Tech was a bastion of "treat your employees right, and they'll be productive". Musk is not a proponent of that. He is a micromanaging, capricious, easily distracted, arrogant and vindictive CEO. If twitter thrives then we can expect copycats to try and spread his shitty work philosophy (like everyone ido…
SpaceX does not seem to have a problem attracting talent and even poaching it from competitors. The difference might be in the fact that Musk founded it and allegedly takes part in the recruitment process himself. Maybe he wants to do the same at Twitter. Turning an already existing company with an already existing company culture around is much more complicated, though.
Twitter is boring. Its explosive growth days are behind it, working there now is basically about maintaining a legacy platform that has a bunch of problems that mostly aren't technology problems. It's about as interesting as working for a big insurance company; if the paycheck and working conditions aren't there, you're not going to be able to attract talent.