Earlier quoted context omitted.
I think you underestimate the popularity and potential of TikTok and ByteDance at large. It's like Facebook, maybe around 2010-2012, with enormous upward potential - they might even dethrone Facebook and their offerings in the coming years. For the core Facebook app, I wouldnt be surprised if they did that already in a couple of countries.
The promise of "upward potential" of every one of these social media fads is that it could be the "last" one, the Big One that websites and captures every following generation. Do you think that TikTok is The Big One, that will still be growing at the same rate in ten years' time? I don't. Myspace and Facebook are shrinking. Some of the users leaving are going to TikTok, sure, but I don't think that means that it's b…
Online companies, like brick and mortar companies, rise and fall. And even if Facebook's best days are behind it, I'm not sure we can call a business that grew for nearly 15 years and is now used by billions of people a "fad." Regardless, it generated unfathomable wealth for its founders, and made thousands of employees financially set for life.
If TikTok could capture that, it doesn't matter if it lasts five years or ten years, the people at the top will become very, very rich.
So I think both commenters above are correct: it has huge potential upside that investors are willing to gamble on, and it probably won't become the next Facebook so it might be worth it for the current owners to cash out now.