>MS could address privacy and fee issues
I don't think privacy is a mass market appeal. Here's an experiment you could do. Stop a few random persons on the road or on the train and ask their opinion about equivax, Cambridge Analytica, and Chrome's recent privacy violations and I'm sure you'll get blank stares on 90 out of 100 people.
As for developer fees - the jumping CEO reduced the app registration fee. No one noticed. He gave the OS for free - OEMs didn't bite.
Nadella recently reduced the their store fee from 30% to 15%. And you didn't know about it.
I feel that focusing completely on consumers would get MS 95% of the push it needs. The wishes of external parties is what gave us the DRM, Youtube's content ID and much more - all anti-consumer.
Developers complained about losing revenue to piracy - voila. Microsoft built WP so that it was impossible to get apps outside the store.
Apple has "arguably" been about consumers and we can see where that led them. IMO, fuck everyone else, design consumer friendly stuff. At least that's how Google search, android, and gmail began.
https://developer.microsoft.com/en-us/windows/campaigns/micr...