Earlier quoted context omitted.
The back of the car is ugly.
I suppose by "back" you mean the whole car? https://www.bbc.com/news/articles/cwy22rddy5no
Sheesh, it looks like its own Chinese knockoff if that clichee were still a thing :D
Ferrari Luce
501–510 of 959 posts
Re: Ferrari Luce
#502Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
Ferrari have long worked with third-party coachbuilders such as Pininfarina. I'm not sure how much autonomy Ive had over the final design, but if it's anything like the relationship with Pininfarina, etc. the design would have been a collaboration.
Though Pininfarina, Zagato and others have a long history of designing beautiful car bodies, many of which have more than stood the test of time.
Re: Ferrari Luce
#503Earlier quoted context omitted.
The look is nothing less than I would expect from "make it thinner and round the corners" pioneer Jony Ive. I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.
I think energy efficiency matters more with EVs, because it determines how frequently you have to charge on road trips, and more aerodynamic designs look a bit uglier.
It’s a sports car, they all have atrocious fuel efficiency, especially in this price range.
Re: Ferrari Luce
#504Earlier quoted context omitted.
Sure, but his point stands. There is really no way to justify the price tag. With combustion engines at least you knew that you had an extremely rare feat of engineering.
The price is the reason. Veblen explains that. Buying an ultra-premium EV Ferrari over a faster, cheaper is a evolutionary broadcast (Costly Signaling Theory), proving the buyer possesses such immense excess wealth that they have no practical need to optimize their dollar-to-spec ratio. Everybody drives Teslas, the highly exclusive Ferrari satisfies a deep human drive for elite group differentiation (Social Identity…
That only works when the product is desirable and has credible high status.
The whole point of this fiasco is that this design doesn't work as a Veblen signal. It has none of the usual Veblen signifiers - overt use of premium materials and/or ironic fragility, sculpted elegance, conspicuous high-touch over-engineering and stat play, aggressive animal magnetism, high-effort minimalism, distinctive heritage design.
Instead it's nice - happy colours, toy car curves, improved ergonomics.
It's literally all of the things you don't want in a premium product.
Re: Ferrari Luce
#505Are those the almost the same colours as the iPhone 5C?? (the red, yellow and blue)
Re: Ferrari Luce
#506Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…
I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…
Isn't this how the Jaguar fiasco came to be?
Re: Ferrari Luce
#507I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.
amusingly, the last Toyota Prius looks quite nice.
Re: Ferrari Luce
#508Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design. Be careful not to take the Jaguar road for there is no coming back.
It doesn't matter if it's ugly, it doesn't matter that the cyber truck is ugly, it doesn't matter if either are good cars. I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said. People share ai slop cat pictures on Facebook. There's HN commenters, th…
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Re: Ferrari Luce
#509It looks like someone designed the app first, then Jony Ive panic-wrapped a car around it.
Re: Ferrari Luce
#510Earlier quoted context omitted.
I think you simply haven't seen the light. Here, perhaps his $4800 lantern can help: https://www.balmuda.com/lovefrom-balmuda/
The lanyard is.. plastic. They could have said it uses the most exquisite handwoven linen (this thing is never seeing seawater anyway) and they chose polyester.
> this thing is never seeing seawater anyway
I can definitely see these used as lighting devices on luxury boats.