Earlier quoted context omitted.
> they keep circling around it, trying not to make iPads accidentally powerful enough for someone to skip buying a MacBook. Which is really silly, because if someone needs to do actual work they are not going to do it on an iPad no matter how capable it is. The form factor simply does not work for getting work done. Apple has nothing to fear here.
Didn’t Apple themselves at some point release an ad with a teenager using an iPad going “what’s a computer”? They’re pretty aware they’d be cannibalizing their lower-end laptop lineup.
The metaphor of cars vs trucks was used. For heavy duty work, trucks (Macs) will always be around. For everyone else, a car (iPad) will do just fine.
When the iPad nano was released they killed off the best selling iPad, the mini. Their statement on this was that they want to be the one to cannibalize their own products. If they don’t do it someone else will. Look at the iPhone, it made the iPod obsolete. Had they missed the boat on smartphones like Microsoft, they’d be screwed, as the iPod was half the business. Instead, they make way more on iPhones than they ever did on iPods. iPhone replaced the iPod sales and then some.