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Apple introduces M4 chip

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Re: Apple introduces M4 chip

#501
post #143

"The M4 is so fast, it'll probably finish your Final Cut export before you accidentally switch apps and remember that that cancels the export entirely. That's the amazing power performance lead that Apple Silicon provides." #AppleEvent https://mastodon.social/@tolmasky/112400245162436195

This is a straight-up lie, yes? Switching apps doesn't cancel the export.

Re: Apple introduces M4 chip

#502

Earlier quoted context omitted.

Welcome to being old! Watch a 20-year old creative work on an iPad and you will quickly change your mind. Watch someone who has, "never really used a desktop, [I] just use an iPad" work in Procreate or LumaFusion. The iPad has amazing software. Better, in many ways, than desktop alternatives if you know how to use it. There are some things they can't do, and the workflow can be less flexible or full featured in some…

They can have my keyboard when they pry it from my cold dead hands! And my mouse, for that matter.

Magic Keyboard is both, and the current (last, as of today) iteration is great.

It is just fine driving Citrix or any web app like VSCode.dev.

Re: Apple introduces M4 chip

#503
post #483

Together with next-generation ML accelerators in the CPU, the high-performance GPU, and higher-bandwidth unified memory, the Neural Engine makes M4 an outrageously powerful chip for AI. In case it is not abundantly clear by now: Apple's AI strategy is to put inference (and longer term even learning) on edge devices. This is completely coherent with their privacy-first strategy (which would be at odds with sending dat…

> This is completely coherent with their privacy-first strategy Apple has never been privacy-first in practice. They give you the illusion of privacy but in reality it's a closed-source system and you are forced to trust Apple with your data. They also make it a LOT harder than Android to execute your own MITM proxies to inspect what exact data is being sent about you by all of your apps including the OS itself.

Yeah, given that they resisted putting RCS in iMessage so long, I am a bit skeptical about the whole privacy narrative. Especially when Apple's profit is at odds with user privacy.

Re: Apple introduces M4 chip

#504

Earlier quoted context omitted.

It's fairly absurd that they're still selling a 256gb "Pro" machine in the first place. That said, Apple's policy toward SKUs is pretty consistent: you pay more money and you get more machine, and vice versa. The MacBooks are the only product which has separately configurable memory / storage / chip, and even there some combinations aren't manufactured.

>> It's fairly absurd that they're still selling a 256gb "Pro" machine in the first place. My guess is they want you to use their cloud storage and pay monthly for it.

If that were the goal (I don't think it is), they'd be better off shipping enough storage to push people into the 2TB tier, which is $11 vs. $3 a month for 200GB.

I said this in a sibling comment already, but I think it's just price anchoring so that people find the $1500 they're actually going to pay a bit easier to swallow.

Re: Apple introduces M4 chip

#505
post #158

M2's Neural Engine had 15TOPS, M3's 18TOPS (+20%) vs. M4's 38TOPS (+111%). In transistor counts, M2 had 20BTr, M3 25BTr (+25%) and M4 has 28BTr (+12%). M2 used TSMC N5P (138MTr/mm2), M3 used TSMC N3 (197MTr/mm2, +43%) and M4 uses TSMC N3E (215MTr/mm2, +9%).[1][2] [1] https://en.wikipedia.org/wiki/5_nm_process#%225_nm%22_proces... [2] https://en.wikipedia.org/wiki/3_nm_process#%223_nm%22_proces...

> The Most Powerful Neural Engine Ever While it is true that the claimed performance for M4 is better than for the current Intel Meteor Lake and AMD Hawk Point, it is also significantly lower (e.g. around half) than the AI performance claimed for the laptop CPU+GPU+NPU models that both Intel and AMD will introduce in the second half of this year (Arrow Lake and Strix Point).

> The Most Powerful Neural Engine Ever

that would be my brain still - at least for now ;)

Re: Apple introduces M4 chip

#506

> M4 has Apple’s fastest Neural Engine ever, capable of up to 38 trillion operations per second, which is faster than the neural processing unit of any AI PC today. I always wonder what crazy meds Apple employees are on. Two RTX 4090s is quite common for hobbyist use, and that is 1321 TOPS each, making two over 69 times more than what Apple claims to be the fastest in the world. That performance is literally less tha…

This is standard apple advertising.The best whatever in the world that is the same as some standard thing with a different name. Apple is like clothing makers that "vanity size" their clothes. If you dont know that basically means a size 20 is 30 size 21 is 31 and so on.

Neural processing unit is basically a made up term at this point so of course they can have the fastest in the world.

Re: Apple introduces M4 chip

#507

Together with next-generation ML accelerators in the CPU, the high-performance GPU, and higher-bandwidth unified memory, the Neural Engine makes M4 an outrageously powerful chip for AI. In case it is not abundantly clear by now: Apple's AI strategy is to put inference (and longer term even learning) on edge devices. This is completely coherent with their privacy-first strategy (which would be at odds with sending dat…

> privacy-first strategy

That's just their way of walled gardening apple customers. Then they can extort devs and other companies dry without any middle-men.

Re: Apple introduces M4 chip

#508
post #477

Together with next-generation ML accelerators in the CPU, the high-performance GPU, and higher-bandwidth unified memory, the Neural Engine makes M4 an outrageously powerful chip for AI. In case it is not abundantly clear by now: Apple's AI strategy is to put inference (and longer term even learning) on edge devices. This is completely coherent with their privacy-first strategy (which would be at odds with sending dat…

It isn't privacy if Apple knows. They are the gatekeeper of your data for their benefit not yours.

Yes at the end its just some data representing user's trained model. Is there a contractual agreement with users that apple will never ever transfer a single byte of those, otherwise huge penalties will happen? If not, its pinky PR promise that sounds nice.

Re: Apple introduces M4 chip

#509
post #460

Together with next-generation ML accelerators in the CPU, the high-performance GPU, and higher-bandwidth unified memory, the Neural Engine makes M4 an outrageously powerful chip for AI. In case it is not abundantly clear by now: Apple's AI strategy is to put inference (and longer term even learning) on edge devices. This is completely coherent with their privacy-first strategy (which would be at odds with sending dat…

Yes, that would be great. But without the ability for us to verify this who's to say they won't use the edge resources(your computer and electricity) to process data(your data) and then send the results to their data center? It would certainly save them a lot of money.

+1 The idea that it's on device, hence it's privacy-preserving is Apple's marketing machine speaking and that doesn't fly anymore. They have to do better to convince any security and privacy expert worth their salt that their claims and guarantees can be independently verified on behalf of iOS users.

Google did some of that on Android, which means open-sourcing their on-device TEE implementation, publishing a paper about it etc.

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