Meanwhile in Sweden the CEO of ICA, the largest supermarket chain in the country (53% of the market) said yesterday: "It is actually the consumer who controls what they are prepared to pay for a product. In the end, it is they who decide." https://omni.se/icas-vd-det-ar-kunderna-som-avgor-matpriset/...
There is something called price elasticity of demand, which is how much demand reacts to changes in price. Here we're discussing food ... People have to eat so demand for food, at least staples, does not change much when prices rise as long as people can afford to pay (and by and large currently they can). It should also be noted that in developed countries the price of food has collapsed as a proportion of people's…
People in west vastly overestimate how much they have to eat.
We wouldn't have health epidemic if people can just stop eating all the time.