Earlier quoted context omitted.
"Ok, Google" makes everyone hate saying the word "Google". It is now linked to the emotions of frustration and anger forever.
"OK Google"/"hey Google" is one of the reasons I went with Amazon's products instead! (other reasons include that they seem to understand my voice more reliably than Google or Microsoft's systems). I get to call it Computer instead of Alexa too, though if I were stuck with Alexa it would still be preferable to Google (or Amazon for that matter). It's isn't just branding though, if I'm right. The wake word needs to be…
And the resulting announcements. "INFORMATION: Four minutes have elapsed." for a timer, etc.