Earlier quoted context omitted.
but you do have full control... if you don't want to see ads, don't visit sites that use ads to support their business model.
I'll bite. How do you propose I know which sites not to visit without visiting them?
though at this point it is kinda predictable - all news sites, except the ones with paywalls (and if you haven't bought the subscription, then its pointless visiting them). All information sources, except a few notable exceptions (usually aggregators like HN/Reddit, but also Medium).
Everything else divides into SaaS products, personal blogs and random shit. Random shit is usually ad-supported, the rest are usually fine.
it's all sort of moot anyway - the ads model is crap and getting worse, and businesses are going to have to move to something else soon. I don't think we'll have this problem long.