Earlier quoted context omitted.
VP9 was always going to be dead in the water. There are just too many influential companies part of the MPEG-LA to compete with. With Netflix, Amazon and Apple moving to HVEC and the PS/XBox refresh rumored to have HVEC support there is simply too much content: legal and illegal to bother with adding VP9 support. Plus is anyone expecting a lot of YouTube 4K content ?
>VP9 was always going to be dead in the water. What? Youtube has >70% of the online video market, and primarily uses VP9 [0]. To be fair, VP9 isnt commonly used outside of google, but to discount the market leader in online video as "dead" is disingenuous at best. [0] http://www.statista.com/statistics/266201/us-market-share-of...
And I would argue that the driver of higher end content e.g. 1080p, 4K is not going to come from YouTube but from Netflix, Amazon, Apple and illegal content which a lot of people watch on consoles.
Nothing has fundamentally changed to see this being anything other than a repeat of what happened with H.264/VP9.