Earlier quoted context omitted.
Maybe by facilitating the service via an app will make the difference here. A much bigger audience and probably a lot easier to book.
Possibly by having the service on-demand they have fewer liabilities so you don't go out of business if demand drops off, which is what did in US Helicopter. Helicopters as a Service. On the other hand if they're too successful maybe the company they're chartering from could decide to offer service themselves and cut them out
Gotham Air is not a direct air carrier but rather provides technology and information services enabling consumers to obtain aircraft charter and shared aircraft charter services from FAA certified and DOT registered air carriers who exercise operational control over all flights .