Earlier quoted context omitted.
I don't disagree with you but I still think I have a good point. He should have gone to the ICO straight away as well as report directly to moonpig then if it wasn't fixed within x amount of time, take next escalation step (which may or may not be public disclosure). Given that it's midnight in the UK now, we're lucky that they acted so quickly (assuming the offline API isn't just scheduled downtime). Going public ha…
I'll add my two cents a non-Brit: I have never heard of the ICO until this thread. Someone please correct me, but the closest thing we have in the states may be contacting the Attorney General? I say this thinking of the argument the rest of the world makes when the DMCA threat is used against a non-US entity.
Not sure what the DMCA reference is about. I understand that people use DMCS on companies that are not US based therefore it has no power. Still not sure why you mentioned that though.