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Robots, Not Humans, Fake 23% of Web Video Ad Views, Study Finds

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Re: Robots, Not Humans, Fake 23% of Web Video Ad Views, Study Finds

#51
post #30
post #29

Earlier quoted context omitted.

Your 'big difference' is _intent_, a flighty, volatile emotion that no rational person will ever care to account for.

https://en.wikipedia.org/wiki/Mens_rea

The whole point of my post is that this kind of thinking is bullshit. Saying "the courts do it" doesn't contradict that, it's just an appeal to history or authority.

Re: Robots, Not Humans, Fake 23% of Web Video Ad Views, Study Finds

#52
post #51
post #30

Earlier quoted context omitted.

https://en.wikipedia.org/wiki/Mens_rea

The whole point of my post is that this kind of thinking is bullshit. Saying "the courts do it" doesn't contradict that, it's just an appeal to history or authority.

If I break the plates, you might be able to get restitution from me. You can't get that from a bumpy road. Also, you might be able to avoid broken plates in the first place by threatening me with jail time. You can't threaten a road into being less rough. The intention of a person completely changes the threat profile and mitigation strategy, that's why it's a big deal.

Re: Robots, Not Humans, Fake 23% of Web Video Ad Views, Study Finds

#53
post #52
post #51

Earlier quoted context omitted.

The whole point of my post is that this kind of thinking is bullshit. Saying "the courts do it" doesn't contradict that, it's just an appeal to history or authority.

If I break the plates, you might be able to get restitution from me. You can't get that from a bumpy road. Also, you might be able to avoid broken plates in the first place by threatening me with jail time. You can't threaten a road into being less rough. The intention of a person completely changes the threat profile and mitigation strategy, that's why it's a big deal.

Only if you can predict intent. Which you can't.

Re: Robots, Not Humans, Fake 23% of Web Video Ad Views, Study Finds

#54

Earlier quoted context omitted.

I don't believe that. I've worked with some companies that spend millions per year with online ads. They are sophisticated.

Being sophisticated might just mean you understand that the current cost of fighting fraud is higher than the cost of the fraud. It doesn't mean you're not getting bled.

Agree that they understand that fraud exists. And they are not immune to it any more than you or I. But they don't look at it as "being bled". They pay X cents for a click, and they get Y sales per click. And Y has to be greater than X.
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