Honestly if you really want to create a good brand, create a useful product and be an honest company. Seth is wrong; you can control what people say about you. But you can't hack it with a system like this. And if your not a sleazy corporation producing bad product, you certainly don't need something like Public Brand.
Seth is wrong; you can control what people say about you. Would you mind explaining this?
Sure. I simply meant that having a useful product and a good company culture will largely control what people say about you. Google is a great example. I'm not sure what they'll be like going forward, but their record since 2000 is pretty stellar. While not as rare as it once was, Google bashing is still uncommon.
On the other hand, if you engage in underhanded business tactics and don't really care about your customers, you'll have a much harder time controlling the public opinion. Microsoft has been fighting this battle for a long time, and sometimes the results are quite comical. See the Seinfeld/Gates commercial for an example.