>>“But giving any name at all was making people — you know, the undercover agents — feel very uncomfortable. It just didn’t work for this location.” >> There are no frequent-customer award cards, because officials fear the data stored on the cards could be mined by marketers and fall into the wrong hands, outing secret agents. What? CIA agents don't like a real-name policy or their coffee consumption being mined by m…
Or maybe do it inside-out: print the cups with some phrase on them and have paper that peels off with the same phrase to give to the customer. And do it across all the Starbucks stores. I'd like this: the number of times I have to explain "Hugh" [1] or get a cup that says Q or Hue or Hu is modestly annoying.
[1] That conversation goes like this, at least in my imagination: Me: Like Hugh Grant or Hugh Laurie or Hugh Hefner or Hugh Jackman or Hugh Brown. Barista: Who is Hugh Brown? Me: I am Hugh Brown and you are making my coffee.