Am I wrong in thinking that seems a bit worse than Heartbleed?
But I'm not sure how a scanner bot would find network accessible bashes to exploit. Seems like basically you need a cgi-bin with bash, and I don't think there's any way to predict a URL that is going to have such a thing.
Now, if there is some popular app that ends up vulnerable (perhaps because it shells out to bash), then that's definitely going to be huge.
But as it is... I'm not sure?