Earlier quoted context omitted.
Thanks for your kind words. It took me a long while before hitting that submit button. It's that moment when you're unsure if what you've written is any good.
I found myself actually wanting the watch reading this, which caught me off guard. Really well done.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...
The keynote didn't really sell me the watch. To me it was more like a 'me too' smartwatch but with several customizable options to set it apart from the competition. They should've stick with one model and iterate later like they always did.
But I agree, if the presentation was worded like this, I probably would've bought one in a whim and wouldn't think the heartbeat thing as gimmicky.