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Dear Instagram

blog.bolt.co

51–60 of 132 posts

Re: Dear Instagram

#53

I don't see a trademark claim for the name Bolt on their website. I bet, had they gotten one, they would have an easier time defending the name. It'll be interesting to see how this plays out.

If you search the trademark database it looks like they only filed for an application 5 days ago.

Re: Dear Instagram

#54

> Imagine how it would have felt if Google or Apple or Facebook had launched a photo-sharing app called Instagram in 2011. "Bolt" is a short, common word. "Instagram" is not (it's also more descriptive.) Unfortunately, the days of naming products desirable things like "bolt," and being able to defend them, legally or not, are over. The strange-made-up-word naming trend is annoying, but at least you're guaranteed a na…

> The strange-made-up-word naming trend is annoying

Why? Is it really a “trend”?

Chevrolet, Toyota, Lexus, Microsoft, Kodak, Leica, Nikon, Canon, Nokia, Rolex. Some of these are not entirely made up, but they sound like it if you are not familiar with small Japanese towns.

Re: Dear Instagram

#55
This appeal reminded me of HipChat's situation with Messages for Mac, and the similar (but better responded to) action they took [0]. It doesn't look like Bolt did anything to lay claim to the name, and they probably don't want to go up against Facebook's lawyers. Besides, they only support Android at the moment, so to any iOS user, Bolt is completely new (and, likely, same for Android, but at least they had potential to know the product).

0. https://blog.hipchat.com/2012/02/17/they-may-just-be-chat-bu...

Re: Dear Instagram

#56
post #30

Earlier quoted context omitted.

> What do you mean by "no intention of getting Instagram to actually do anything"? GP means with this blog post Bolt is using this opportunity not to appeal to Istangram, but to get free publicity for the company.

Or possibly, as is actually mentioned in the article under discussion, to lay groundwork for a later legal defense of their mark.

I don't buy that this three-guy operation has the means for such litigation and this post gives no indication they've had any consultation with a relevant legal professional thus far.

Re: Dear Instagram

#57
post #54

> Imagine how it would have felt if Google or Apple or Facebook had launched a photo-sharing app called Instagram in 2011. "Bolt" is a short, common word. "Instagram" is not (it's also more descriptive.) Unfortunately, the days of naming products desirable things like "bolt," and being able to defend them, legally or not, are over. The strange-made-up-word naming trend is annoying, but at least you're guaranteed a na…

> The strange-made-up-word naming trend is annoying Why? Is it really a “trend”? Chevrolet, Toyota, Lexus, Microsoft, Kodak, Leica, Nikon, Canon, Nokia, Rolex. Some of these are not entirely made up, but they sound like it if you are not familiar with small Japanese towns.

It being annoying seems to be, but time will tell.

"Rolex" has certainly played out to be a great made-up name.

"Weebly"... eh, I'm not putting my money on that one.

http://gawker.com/5062667/the-15-dumbest-web-20-startup-name...

Re: Dear Instagram

#58
Dear Bolt.co,

I truly wish you luck in your fight against Instagram. Name stealing is a rough game. I know because I have been traveling on Bolt buses for 8 years now (http://www.boltbus.com/). I know there is some confusion because you have basically the same symbol. Maybe there aren't too many ways to vary a lightning bolt shooting through an "O" in the word "Bolt" but I welcome you (and Instagram to try).

Sincerely, A bus rider.

Re: Dear Instagram

#59
post #21

Clickable link to the Bolt homepage: https://bolt.co/ I always find it annoying when the blog company logo doesn't bring you back to the company's homepage.

[deleted]

Re: Dear Instagram

#60
post #21

Clickable link to the Bolt homepage: https://bolt.co/ I always find it annoying when the blog company logo doesn't bring you back to the company's homepage.

I think we can surmise Instagram is not going to change the name of their new product just because this company wrote a blog post.

They will need to compel Instagram into doing so.

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