I find it ironic that the logo for Responsive Logos and the social media icons are not responsive.
Responsive Logos
51–58 of 58 posts
Re: Responsive Logos
#52Earlier quoted context omitted.
It's the new buzzword for "This is how things should have been in 1994 but we were too busy trying to reimplement Quark-style rigid layout in HTML, sorry about those wasted 20 years."
Wasted? We're only here because of where we came from. Even if we somehow did responsive design from the beginning (although I recall "progressive enhancement" was a hot thing back in the early days) we would just have a whole different set of hindsight-is-20/20 lessons.
> Wasted? We're only here because of where we came from...we would just have a whole different set of hindsight-is-20/20 lessons.
While that's true, I think the OP's point was we knew that emulating the old rigid model was the right thing to do and that the hindsight-is-20/20 lessons we would have had are ones that we instead will need another decade or so to obtain. We lost a lot of time.
The reason for this is understandable and depressing. Frankly most designers were far less flexible than the programmers, and preferred to rest on their own experiences rather than take advantage of the medium.
Frankly the thing that crystalized this for me was the "Cluetrain manifesto". What it said was blindingly obvious to so many of us. What shocked (and enlightened) me is that someone realized that it had to be written down. In other words most people, or at least most people in marketing and business, actually didn't understand the web and preferred to try to treat it as some sort of TV remote control with a buy button.
Of course path dependency is probably the defining factor in technical and social progress. But it doesn't mean there wasn't a missed opportunity. In fact "responsive design" is simply a minor surface metonymic element of a major missed opportunity.
Re: Responsive Logos
#53Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is. For example on https://www.simple.com/ , the logo in the header is simpler that the logo on the credit card. They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding
Do we know who did their branding?
Re: Responsive Logos
#54NIKE loses the "I" when made smaller
As does Bng&Olfsn
Re: Responsive Logos
#55I'd trade responsive logos for responsive customer service.
Re: Responsive Logos
#56Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.
Ish. It is the buzzword for "the same design works on a vast range of screen sizes and orientations". The fact that things rearrange dynamically as you resize your window on a desktop box is not the main target, the target is a design working equally well on your desktop, your table in both landscape and portrait, your much smaller phone, and so forth, so the designer doesn't need to maintain multiple versions of the…
Coincidentally, 'ish' is the name of a useful viewport tester for responsive design. http://bradfrostweb.com/demo/ish/
Re: Responsive Logos
#57Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is. For example on https://www.simple.com/ , the logo in the header is simpler that the logo on the credit card. They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding
Do we know who did their branding?
According to Brand New [1], the branding was done in-house by Ian Collins [2].
[1] http://www.underconsideration.com/brandnew/archives/simple_b...
Re: Responsive Logos
#58Earlier quoted context omitted.
Our society is where we are now because of the dark ages, but that doesn't mean that we wouldn't be better off if they hadn't happened.
Isn't the "dark ages" a misnomer anyway? For example didn't a large chunk of modern medicine evolve during that period in the middle east
The term specifically refers to a "dark" period in Europe. E.g. Islamic science famously flourished at these same centuries.
But it's increasingly seen as a misnomer wrt. Europe:
https://en.wikipedia.org/wiki/Dark_Ages_(historiography)