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The New Airbnb

airbnb.com

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Re: The New Airbnb

#51

Post by mikeleeorg »

I haven't used AirBnB extensively and don't really remember the old UI, but my immediate thought is this new UI will probably appeal to their target audiences.

It looks like it's designed to convey an emotion - that giddy feeling when you're traveling and seeing something new, coupled with having a homey experience from a local. It's got great big photos, that big hero video, and is emphasizing both people and landscapes pretty well.

Overall, I get the sense that the brand is growing up and expanding from a sub-culture to a larger market of travelers now. And they've managed to look better than an Expedia or Travelocity.

With that said - darn it, now I can't get the "private parts" comparison out of my head now.

(Conspiracy theorist note: Unless, that's what they wanted to put into your head... Ooo...)

Re: The New Airbnb

#53

Post by devindotcom »

untog wrote: post #34

For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. I hope they didn't pay very much for this, it's nauseating.

Yeah, it's pretty bad. Reads like a high schooler's Livejournal.

Re: The New Airbnb

#54

Post by CalRobert »

untog wrote: post #40
ollerac wrote: post #37

Earlier quoted context omitted.

What's wrong with a logo that looks like a vagina? Apple's logo looks like an apple, which isn't really related to their business.

If you were designing a logo, would you make one that looks like a penis?

Sure. What's wrong with vaginas? Why do we demonize parts of the body?

Re: The New Airbnb

#55

Post by grecy »

knowtheory wrote: post #22

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

> the new logo looks like a vagina.

Who cares?

Remember all the iPad jokes about sanitary products when it was announced?

That obviously didn't hurt the now multi-billion dollar giant the iPad has become.

Re: The New Airbnb

#56

Post by mbreese »

gkop wrote: post #50
mbreese wrote: post #41

Earlier quoted context omitted.

Well, unique and amazing experiences will probably cause them fewer legal issues for Airbnb over the long-term. As opposed to being a universal marketplace where people aren't necessarily abiding by their own leases.

A $10 billion dollar company ought to be able to work that stuff out.

They are valued at $10 billion. They don't have $10 billion. If NYC or SF decided to crackdown harder on Airbnb hosts, then that valuation would drop.

However, if they can move into the slightly more predictable (and defensible) position of providing unique getaways, then they would be in a better position for when that inevitable crackdown does occur.

Re: The New Airbnb

#57

Post by keehun »

tripngroove wrote: post #26

Trivia: the new logo is called the "Bélo"; the old one was constructed from the typeface "Bello" by Underware. http://www.underware.nl/fonts/bello/preface

The coincidence is startling. Old typeface Bello by Underwear. New logo is being called a vagina and is named Bélo.

Re: The New Airbnb

#58

Post by untog »

CalRobert wrote: post #54
untog wrote: post #40

Earlier quoted context omitted.

If you were designing a logo, would you make one that looks like a penis?

Sure. What's wrong with vaginas? Why do we demonize parts of the body?

Yeah, OK, why do we? I agree. It's silly. Does the rest of America agree? No.

Given that this is part of AirBnb transforming to a consumer brand you'd think they'd pay more attention to what their target consumers think. They're a business, after all.

Re: The New Airbnb

#59

Post by [deleted] »

[deleted] wrote: post #24
knowtheory wrote: post #22

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

[deleted]

[deleted]

Re: The New Airbnb

#60

Post by hxw »

knowtheory wrote: post #22

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

I can hardly see it when I'm trying too see it. People are reaching.
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