Earlier quoted context omitted.
From the bitcoin wiki: An attacker that controls more than 50% of the network's computing power can, for the time that he is in control, exclude and modify the ordering of transactions. This allows him to: Reverse transactions that he sends while he's in control. This has the potential to double-spend transactions that previously had already been seen in the block chain. Prevent some or all transactions from gaining…
You could theoretically mine your own chain from the genesis block right?
It would be more profitable to do something like extending the current blockchain but charge 1% transaction fees.