This may be a stupid question but is the language in some way tailored to game programming? Apple's examples at WWDC were game companies, their coding demo was a game, and this is the first project I've seen written in it - and it's a game.
Games make easy examples because you can do a simple render loop and input. Most people understand the concept of sprites and basic animation. Apple's UI frameworks are all MVC based, which means multiple classes and apple specific UI terminology.
That reads a lot more sarcastic than it should have, but it's unfortunately true. Swift was announced in front of a room of people who needed to be convinced to start migrating from something they all know (ObjC) in favor of something new, so you have to win them over quick.