My take-away from this article was that if every OUYA shipped with a $10-$25 gift card or starting account balance, people would get into it a lot easier, and not box it up after a week. Most consoles ship with full games. If the OUYA is only shipping with free trials, they aren't really competing. Side-note, the home page of their website, what are they thinking? It looks like a stop sign. Or a "come back later". I…
You're right... this should be put in the 'bad ideas' portfolio for web design instructors to use in future lessons.
Even after you know that it is not a "come back later", it still feels wrong and awkward having to ignore your natural instincts to leave, as you look past the big red circles and explore the site!