Earlier quoted context omitted.
> The ISPs have been pretty clear about what they want: the ability to charge for fast delivery. The big conglomerates that offer both internet and content services (which are the largest broadband ISPs, but this interest isn't general to ISPs, its specific to those dominant players) have been clear that they want the ability to charge anyone for anything, even if they've already charged someone else for it, but they…
The big cable companies have had the technical capability to deliver video over internet subscription services for years. They haven't released them widely because if they did, it would melt the Internet. Netflix doesn't care about such things because they don't own the infrastructure and aren't responsible if their service overloads the last-mile.
The big cable companies have had video-over-cable subscription services for years, and well established customer bases for them, and charge very high prices for them compared to any video-over-internet service. They haven't offered video-over-internet services because they'd be competing with themselves, and only started offering some when people started moving to third-party services. Still, they'd prefer to levy specific tolls on third party video-over-internet services so they don't have to compete and, if they decide to compete, can have their competitors foot the bill. Its a pretty classical way of leveraging market power in one market to prevent free competition in another, and it was one of the prime things that was specifically called out as a targetted concern in every version of net neutrality / open internet regulation that the FCC has issued.