Why Real Estate Tech Is So Attractive For Founders

First on beat's comment: In ~2001, I wrote a Palm Pilot app for real estate agents. My mom's one, and I watched what she did during the day and tried to make a simple, easy to use app that managed the entire sales process for her. It had a workflow for the entire sales pipeline, from prospects to closing. It kept every detail of every stage, with a field for everything, and even had a built-in mortgage calculator. I even put the majority of the stuff in a library, and made the app a thin configuration of the library's components, so that I could launch similar products to other kinds of sales agents. It had customized widgets that made great use of screen real estate.

Sales were terrible (total in my life was $50). I learned, too late for me to listen, that most real estate agents at the time, in my area, were over the age of 50. Many couldn't read normal-sized text on the Palm Pilot without glasses, and few were likely to spend $400 on a handheld device when they could take notes with pen and paper.

On the list of mistakes: First, clearly, I over-engineered against a very low-fidelity model. I only had one sample of data (my mom), and built too large a product against a small amount of data. Second, my data was biased, my mom didn't want to discourage me when she couldn't read the screen. I should've noticed that she had to stop and put her glasses on every time. Third, having over-engineered, I went further and tried to generalize the code to a library, even though I didn't know how applicable any of it was to even one market, much less the larger class of markets.

Second comment. On the pegged webserver that's preventing me from reading the article: First, really, just loadtest your webserver. It's not hard, try apache bench ("ab") as a starting point. Second, shut off unnecessary parts when they're being slow (like analytics), a database access for comments, etc. Load them asynchronously from JS (putting the CPU load on the client), and let the page render when you get back an error or timeout. Unless the primary content on the page is dynamic, the page should get to the client without any I/O except for the NIC.

The Toughbook CF-M34 (introduced no later than 1999... [That's almost a decade and a half ago.]) weighs four pounds (only 4x heavier than a current iPad, or 2.6x heavier than a first-gen iPad) and has a hand-strap [0][1]. Frankly, I'd almost always prefer to type one-handed than to use a software keyboard. If you've work gloves on, you're going to find it really tough to use a capacitive touchscreen. And, if you work in construction, you're probably strong enough to hold a four pound device out at arms length for extended periods. :)

The innovation that modern tablets brought to the world was not to make mobile computing easy, but to make a mobile computer that's nothing but screen. I don't know your personal history, but if you're an early twenty-something, you're likely to be unaware of much of the very useful portable computing that was done and continues to be done (without modern tablets and smartphones!) by folks who do and manage physical labor for a living.

[0] https://en.wikipedia.org/wiki/File:Toughbook-cf-m34_2.jpg

[1] http://static.miklos.ca/docs/panasonic_toughbook_cf-m34.pdf

5th percentile spend per year on an apartment is about $6,000.

95th percentile hobbyist spend per year on photo stuff is probably less than $6,000

How about someone builds a new unified modern MLS?

The vast majority of real estate startups are unimpressive and quite frankly bringing nothing really new to the table.