Nice. I like this one much better than the other 30 choices they presented to users.
*actually I didn't watch the video all the way to the end where it shows the bevel. Yuck. Why?
Geeking Out on the Logo
51–60 of 168 posts
Re: Geeking Out on the Logo
#52Without thinking about who did this, the bevel is plainly ugly. I wonder if no one in the entire design team could tell this to Marissa Mayer?
Re: Geeking Out on the Logo
#53Re: Geeking Out on the Logo
#54This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…
> She knows from experience that having the best of the best is necessary for your success in tech This is simply not true. There is a metric ton of examples of "success in tech" WITHOUT "having the best of the best". Microsoft would be the prime example. Twitter - another.
Twitter the 900 person corporation has an extremely solid team that has released countless great open source projects and keeps innovating.
Microsoft the hot late 80s/90s company was where the best of the best went. Why do you think Spolsky started his career there right out of college?
Re: Geeking Out on the Logo
#55Earlier quoted context omitted.
I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…
It also screams 'micromanagement.' > So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. The Yahoo! logotype was important enough to involve the CEO of a…
She should at least spend her week end with her child.
Re: Geeking Out on the Logo
#56I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…
For what it's worth, I like the bevel, because (probably due to the darkness of the colors involved) it somehow manages to be almost invisible at default zoom - if I just go to http://www.yahoo.com and look at the logo, even on a Retina display, it seems almost flat, with just a hint of varying color to spice it up. It's only when I look closely that the true depth is revealed. This adds visual interest... or I may just be blind. :)
Re: Geeking Out on the Logo
#57Looks like they spent more time making a video about the logo than the new logo itself.
Re: Geeking Out on the Logo
#58I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…
Being Dutch, I associate the bevel with "American bad taste". Design is sacred here, logo design doubly so. This would be ridiculed.
Since when are bevels an American phenomenon? You know that bevel is a French word, right?
Re: Geeking Out on the Logo
#59I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…
I was rooting for #10 as well. The selected logo looks... cheap. When you can see the bevels they're distracting, but at typical resolutions (as on the home page) they get anti-aliased out leaving the edges of the letters looking fuzzy. You end up with an image that looks like it was improperly scaled.
I'm astounded they didn't hire an agency for this. Updating the logo for a major brand is incredibly specialized work and not something for which in-house talent is typically suited. They're too close to the brand to be objective and with an agency the power dynamic is better - they can fire the client if they're being dumb. I'm a fan of Marissa, but she should leave font and logo design to the pros.
Re: Geeking Out on the Logo
#60Well, I like the bevel. It may not be flat but it does an excellent job in the context it's supposed to be used in - go check out yahoo.com. That favicon could definitely be reworked though.
The favicon hasn't been updated yet.