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A Startup Reading List

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Re: A Startup Reading List

#51
post #11

There is this weird catch 22 where I always hear this book or that book or this or that article is a "must read" for a startup founder. But on the flip side, I also have no time to read it.

I never really understood this mentality. I haven't met anywhere, whether it's a funded startup founder or the CEO of a Fortune 1k company, or a single parent with a full-time job, who doesn't have 20 minutes somewhere they can spend reading. I can understand if the argument is that it's so far down the list of priorities that by the time you get to it you'd rather just go to sleep. I get that. But don't say you're t…

OK, it isn't enough of a priority then. My main point was that if I were to read through the entire list provided, I am doing so at the opportunity cost of reading a book on Heterogeneous Computing or ZeroMQ or something.

Re: A Startup Reading List

#52
post #32

I liked Guy Kawasaki's "The Art of the Start" ( http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-... ) because every time I picked it up, it motivated me to put it down and get back to work. I am kind of surprised to see Steve Blank's "The Four Steps to the Epiphany" ( http://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/098... ) omitted. Is that one that everyone mentions, but nobody reads?

Steve's new book The Startup Owner's Manual being left off this list is criminal.

Haven't read it - but I bought it, thanks.
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