Earlier quoted context omitted.
> Needham & Co. estimates that ESPN rakes in $7 billion from cable customers, even though many never even watch the channel. http://www.npr.org/2013/08/07/209820647/the-history-and-futu... > Threatened by Internet streaming services and a fragmenting TV audience, Comcast/NBC, ESPN, Fox Sports, Turner, and CBS have agreed over the last 20 months to spend $72 billion for the TV rights to professional, Olympic, and coll…
Yes, cable is not a la carte. That doesn't automatically mean that you're subsidizing ESPN. Maybe it's the people that sign up for cable solely to get ESPN that are subsidizing all the other channels.
However:
> In some TV markets, Abdoulah said, sports channels account for 60 percent of the overall programming costs in the cable-TV bill because of fees for regional sports networks.
I guarantee that it is not the case that greater than 60 percent of people who sign up for cable do so solely to watch sports. So, in certain markets, it is for sure people like me who subsidize sports programming, not the other way around.