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Magic Does Exist With “Uber-For-Flowers” Startup Bloomthat (YC S13)

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Re: Magic Does Exist With “Uber-For-Flowers” Startup Bloomthat (YC S13)

#52

After seeing the episode of The Lookout[1] about online flower services which contract out to local florists I decided to use the local florists directly. The gist of it was that the local flower shops will tend to give a more skimpy arrangement for online orders since they have to give a cut to the website. If you're in NYC I highly recommend Starbright[2]. They have arrangements as nice or nicer than a fancy floris…

I completely disagree with you. Local florists are to Target, as BloomThat is to Google Shopping Express. All the benefits of shopping online with delivery in less than 90 minutes. WAY more convenient than spending an hour driving, browsing, buying, driving. And as Chad said below, they hold all florist to a high standard "to ensure quality across the board."

This isn't a great analogy as way to explain this (I still have no idea what you're saying). The only company I have direct experience with is Target; I'm unfamiliar with the purchasing experience of local florists or BloomThat, and didn't even know Google Shopping Express was a thing. I'm not really unrepresentative.

You should use ~2 widely known things and a known relationship (senators are to the senate as morks are to morkdom), or 3-4 well known things to show a new relationship.

Re: Magic Does Exist With “Uber-For-Flowers” Startup Bloomthat (YC S13)

#53
I like the idea of a non-SEO/CPA, non-crappy flower company. My problem is the only people I need to send flowers to are outside the Bay Area, and generally in second or third tier markets you'll probably never serve directly. I have no idea what I should be doing -- I use Calyx now, which is overpriced and kind of crappy in a lot of ways. I tried the "local florist" in "place where parents live" and that was too much of a hassle, too. Searching for the city name and florist brings me 4 "local florists", only one I vaguely recall (same town I lived when I was 8-14 and not really in the floral market). 2 are "teleflora network", one appears to be a real independent shop, another appears to be wedding focused. I generally don't care about this very much, so I use a known vendor who lets me avoid the worst case but doesn't really provide a good average or best case. I'd normally use Yelp or TripAdvisor or something to check reviews, but each vendor has 0 or 1 reviews -- not exactly SF.

For me, a local florist matters less to me (because I can just go to the Flower Mart, if I really want flowers, or really go anywhere and visually inspect them; the flowers at Whole Foods aren't amazing but they're fine sometimes) than one which is flowers-at-a-distance.

Re: Magic Does Exist With “Uber-For-Flowers” Startup Bloomthat (YC S13)

#55
post #37

If this weren't a YC company, "Magic does exist" would have been edited out of the title by now.

It's the title of the linked post, so I don't think so.

From the guidelines: Otherwise please use the original title, unless it is misleading or linkbait.

Re: Magic Does Exist With “Uber-For-Flowers” Startup Bloomthat (YC S13)

#56
post #55
post #37

If this weren't a YC company, "Magic does exist" would have been edited out of the title by now.

It's the title of the linked post, so I don't think so. From the guidelines: Otherwise please use the original title, unless it is misleading or linkbait.

"Magic does exist" could fairly be described as linkbaity.
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