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Earlier quoted context omitted.
Seems like the no names on the trucks thing could also be about efficiency. How much does it cost to get a truck painted with the company logo?
It costs a meaningless amount for a company of this size. Perhaps the anonymity is more valuable though.
I find this post is awful, i mean don't people in Britain do have rights on Privacy? Their Photos etc?^^
Earlier quoted context omitted.
It costs a meaningless amount for a company of this size. Perhaps the anonymity is more valuable though.
It's not really valuable, most companies want to get their names out there.
Low key, large profits, extensive distribution network. I may be paranoid but...
(Okay, probably just a coincidence/I've been watching too much tv recently.)
I've resigned myself to the fact that most really rich people became so doing things I'd have never in a million years imagined you could get rich doing.
Earlier quoted context omitted.
It's not really valuable, most companies want to get their names out there.
They are wholesalers. They don't want to compete with the brands of their customers. The unmarked trucks drive business.
http://www.forbes.com/lists/2010/21/private-companies-10_lan...
I'm guessing most people haven't heard of half the companies in the top ten, unless you're a consumer business you can be huge and almost no-one will recognize your name.
Here's a little test, how many of these companies do you recognize:
Bazaarvoice, Conduit, Klarna, nicira, Homeaway, Workday, Changyou, ServiceNow, Giant, Guidewire, DealerTrack, SuccessFactors, SourceFire, ArcSight, Popcap, ExactTarget.
They're all tech startups with valuations estimated in the billion+ dollar range. Unless you've used them you'll probably have never come across them.
What they don't highlight is that they grew from about $500m in revenue to $20bn in about 20 years from 88 to 2006: http://bit.ly/1a12pkU. C&S did this by innovating on management models at the warehouse, having a capital model which grew its cash position as it expanded, and helping to support the business case for private equity acquisitions of major US Grocery Chains.
This article also misses one major point. Rick is innovating again. ES3 (http://www.es3.com/) is the largest automated warehouse in the world. As this warehouse scales, it could take a full step out of the grocery supply chain for the east coast.