For people commenting about overdraft charges, Dreamhost went through this a while back. I was in college at the time, and didn't realize they'd drafted a second charge to my account. A series of small transactions later, and I was $300 in the red with very little income to fix it. They offered to reimburse overdraft fees for those affected, but I never was reimbursed. This is also great as a "how not to tell custome…
What's wrong with the Dreamhost post? He specifically says: >"The end to this story is that of course, I’m very very sorry, we’re very very sorry, and I’m sure you’re very very sorry this happened. I really am. I understand the sort of problems that an unexpected large charge to your credit card (or worse yet, your debit card) can cause. If the tone of this blog post seemed a little light, I apologize I don’t mean to…
As for what's wrong with the post, a ton. This was e-mailed to every single customer. For many people, myself included, this was their first notice that something was wrong with their finances. And it was the author's fault. The line you quoted was at the end of a very long post. The apology should have been right in the first paragraph. Instead in the first two lines he's complaining about how bad this is for him.
Then he makes a bunch of jokes. Then he explains why it was just tiny mistake. Don't feel bad if I missed the problem? I'm not the one being trusted with millions of dollars of your customer's money... [Edit: to me that bit reads as "See? You missed it too! Now why should I feel bad?"]
After all this, finally, he apologizes.
For me, this guy's mistake meant that I now had to worry about how I was going to pay bills/rent, and how I was going to eat. My situation was probably quite unique, but that didn't make it any less impactful for me.
To me the whole thing reads as "I just accidentally removed a few million dollars from my customers banks/credit lines - so now I'm gonna have a laugh with them!"
I can say with great confidence that I'm not immune to the mistakes that caused this to happen. But what I can say is that were I in his shoes, I'd lead with an apology, be very succinct about what happened, and finally list details as to how I'm going to make it better.
Edit: To his credit, if you read the next post he did a much, much better job there.
Edit 2: And also for what it's worth - I still use Dreamhost. Aside from this SNAFU they've ran an excellent service, and (again, except in this case) their customer service has been excellent in responding to any issues I've had. However now I always pay with credit rather than debit, and I don't store my card info.