For kicks, re-read the article as something written 4+ years ago substituting "Apple" for "Tesla" and any other cellphone manufacturer for "Audi." “Tesla has to show it can be consistently profitable with a single product that is priced so high that most buyers can’t afford it,” Indeed.
They are in no way comparable. I make a pretty damn good living and can easily afford a $400-$500 phone, but there is no way I'll be buying a $60,000 car from either Tesla or Audi.
It's one of the fascinating things about smart phones: the top of the line model is easily accessible to most middle-class people, and the rich can't really get anything better.