Both the Atlantic story kindly submitted here and a recent Business Week story http://www.businessweek.com/articles/2013-05-09/college-fina... are reporting on findings from a report by Stephen Burd for the New American Foundation, "Undermining Pell: How Colleges Compete for Wealthy Students and Leave the Low-Income Behind." http://newamerica.net/publications/policy/undermining_pell http://newamerica.net/sites/newame…
"being used by colleges to leverage the admission of even more average students from well-off families" Entirely possible that the mix of students at a University as far as "class" needs to be skewed a certain way as well to gain other hidden benefits..(Add: in addition to what else is being talked about in your and other comments.) For example you don't want 90% of your students coming from NY State, you don't want…
From the Business Week article I linked to in my first comment:
"For example, the paper cites data that show 19 percent of freshman with SAT scores under 700 (out of a maximum 2,400) received merit aid, as did 27 percent of freshman with scores between 700 and 999. The term 'merit scholarships,' in other words, is a misnomer, the report says, because schools can distribute the aid however they please."
I do agree with you that if colleges decide the policies, they will presumably decide for the benefit of colleges, rather than for the benefit of society as a whole. What is objectionable about United States practice is federal tax-supported subsidies to colleges that the colleges distort into benefits for wealthier individuals.