The original process the OP describes is exactly what many affirmative action opponents think AA does, that is only consider one demographic and ignore all the others. If you want to open opportunities for women, you post the job notice in places where women will see it. That will get you qualified candidates, and if you find a women who is the best person for the job, you hire her. edit: spelling
Because it's not. What if it's between two applicants, a male and a female, who are more or less equally qualified? Also, in case you haven't realized, there isn't an abundance of graphic designers looking for work in predominantly female areas. It's actually rather difficult to hire a good graphic designer who's not looking to telecommute, regardless of gender, much less hire one with specific skill tendencies.