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Designing a modern email

blog.postmarkapp.com

51–60 of 70 posts

Re: Designing a modern email

#51

Earlier quoted context omitted.

HTML as a technology to render plain text obviously isn't getting in the way, because it's plain text. All the features of HTML beyond that get in the way by obscuring the plain text and the information plain text conveys. In my mind, email, or text communication, is not about presentation but is about textual content. If you want to deliver media or style or a visual presentation, it's just not email. I would strong…

Communication can include colors, images and videos. I don't see any reason why these can't or shouldn't be available inside an email. The more ways you have to convey the information, the better, imo.

Why do you think so many books don't use colors, images and other ways to convey information? Why do you think comments on this website don't let you use colors, images and videos?

Re: Designing a modern email

#53
post #3

Nobody wants to receive e-mails like this.

Since you enjoy speaking in absolutes, I'll speak your language. You're wrong. Millions of people not only ask for emails like this, they enjoy them and engage them, and companies all over the world have conversion data showing that people want to get emails like this and use them to purchase things. Nice try though.

Uh, interesting reply (because I am unable to imagine why someone would enjoy receiving an email with a "deal"). If true this is an interesting lesson about internet users... Do you have any data proving that such people exist, and even millions of them? Also, what countries?

Re: Designing a modern email

#54
post #3

Nobody wants to receive e-mails like this.

Since you enjoy speaking in absolutes, I'll speak your language. You're wrong. Millions of people not only ask for emails like this, they enjoy them and engage them, and companies all over the world have conversion data showing that people want to get emails like this and use them to purchase things. Nice try though.

> Nice try though.

Thanks for playing, Bucky!

And, no, I wouldn't consider myself to be ``butthurt'' over HTML in e-mail.

Re: Designing a modern email

#57
post #30
post #24

Earlier quoted context omitted.

Yes, I read the entire post from beginning to end. I still wholeheartedly believe that nobody wants e-mails like this. Yes, I'm speaking in absolutes and yes, I don't give a damn. > If you don't want them, it doesn't mean nobody does. Correct. I chose to speak in absolutes to make a point. > There's also an unsubscribe link at the bottom. That's wonderful, but I'm pretty sure the terminal emulator I'm running Alpine…

Curious, without HTML do you expect everyone to copy-paste confirmation and password reset links? How do you account for broken links due to message truncate or unicode rendering? What about aligning various sections of the message? Controlling the font size of header, body and footer? HTML has as much history in emails as it does in the web. Taking HTML out of email is as hard as trying to take the Smart Phone out o…

It's trivially easy to setup an email client in such a way that links are accessible via keyboard or mouse.

Re: Designing a modern email

#59

If the goal is to make an email feel like it's written by a human being, why not emulate what human emails actually look like? Does the author photo actually make it feel more human, or less? I can't think of a time I've ever gotten a real-person email that included a picture of the sender.

Because this would be a lie. We don't try to fool our users by sending them fake personal emails - who would believe that CEO actually emails every new user? But we want to show that there is a really small team behind the product, and you can get in touch with anyone just by replying to email. Every reply goes directly to the person who wrote email, not a support inbox.

Re: Designing a modern email

#60

Earlier quoted context omitted.

And how HTML in emails is getting in the way of communication? Most people use GMail as their email client, so even when they read plain text emails what they actually see is HTML email. The only difference is typeface, but you can configure that.

HTML as a technology to render plain text obviously isn't getting in the way, because it's plain text. All the features of HTML beyond that get in the way by obscuring the plain text and the information plain text conveys. In my mind, email, or text communication, is not about presentation but is about textual content. If you want to deliver media or style or a visual presentation, it's just not email. I would strong…

And let me guess, a letter with a sketch embedded, or perhaps some calligraphy or flourishes isn't really a letter, right?
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