> It seems like the kind of editor someone from an IDE would want to use, and which would expose them to "serious programmer's editor" features
This is indeed what happens and I think it's a good thing : it brings the notion of efficient text editing to the masses.
Recently in my town one of my coworker did a friendly Sublime vs. Vim battle : a Sublime user and him were sitting side by side with their laptop display on the wall and taking turn to show off their favourite editor's features. The audience was mostly web developers (no old Unix neckbeard around) and I could hear at the beginning of the session some condescending remarks toward the "archaic" Vim, which was obviously going to get smashed by the "modern" Sublime. Of course it didn't quite turn out like that and at the end everyone seem to think that while Sublime was more sexy and approachable, Vim was a valid choice as well.
One of my coworker who was using exclusively Eclipse recently started to use Vim after trying Sublime. Sublime had opened his mind to efficient text editing and he started using Vim more often because it's free, ubiquitous and easy to use remotely.
I know several long-time Eclipse users who got seduced by Sublime. They had no idea it was possible to edit text so efficiently. Of course Vim or Emacs can achieve the same level of efficiency and beyond, but Sublime makes it more discoverable. Sublime is good for the reputation of text editors as opposed to IDEs, therefore it's good for Vim and Emacs.