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How does this work?
Read here: http://jonathan-kim.com/2011/programmatically-customizing-a-... Basically most e-mail clients change the dom structure in some way when you forward an email (like wrapping the original in a div). Write some CSS rules that require an unmodified structure to show the unsubscribe button.
This problem is much better solved with an unsubscribe followup email containing a re-subscribe link.
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What if it's malicious? Eg, "I hate your political ideology. I'll unsubscribe you from the site you forwarded me an article from." I'm sure that kind of threat is minimal and easily corrected, but the OP's suggestion of hiding it somewhat addresses that. It doesn't eliminate the threat of course, but it doesn't put it under their nose.
A confirmation email with an "undo" link fixes that problem as well.
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I think that's an overly narrow interpretation of "visiting a single page". I've seen very prominent providers who've definitely been around long enough to know the legalities (the hard way) use the "enter your e-mail address" approach.
When I click "unsubscribe", I expect to be unsubscribed. If I just get a page that invites me to enter my email, which the page should know already, I find it's easier, and vastly more satisfying, just to mark the mail as spam.
I mean, if we are going to use that button to feel "satisfied" by punishing others whose business practices we or actions we disagree with, rather than to actually mark, you know, actual spam that we shouldn't have received in the first place, why not include some old fashioned tit-for-tat, right?
Seriously: you are abusing the right to be part of a collective spam filter by interpreting the rules of that law in that way. You aren't even doing it in a way that other users of that spam filter are going to obviously appreciate: a lot of people (heaven forbid) actually like receiving the email we sign up for.
If you want to take this even further, here are a couple of other suggestions: Require confirmation instead of one-click unsubscribe** Even better - allow unsubscribes by having the user take a photo of themself next to a handwritten sign with today's date, their email address and a request to be unsubscribed. Then you know it wasn't an accident!
> The Litmus team discovered these silent unsubscribers when they noticed a long-time fan removed himself from the Litmus newsletter after sharing an email with 85 of his coworkers. What an idiot. People here seem to think unsubs might be malicious; they don't seem to think that people getting email don't want it and just click any unsub link they see. Don't forget that the vast majority of people are hopeless with c…
I'll admit I've clicked the unsubscribe link in a bid to stop the original sender from getting emails that they subsequently forwarded to me. Worked like a charm and prevented them from getting upset when their upset would have caused trouble.
Wouldn't requiring inputting your email address and then pressing an ubsubscribe button work? That way when the forwarded user tries to unsubscribe, they know they aren't subscribed.
This is possibly in violation of CAN-SPAM: You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. [1] [1] http://business.ftc.gov/documents/bus61-can-spam-act-complia...
Wouldn't requiring inputting your email address and then pressing an ubsubscribe button work? That way when the forwarded user tries to unsubscribe, they know they aren't subscribed.
I regularly see people reply to our messages and ask us to remove an address that we never sent anything to... (and we have a prominent one-click unsubscribe on every message!)
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Could the site just generate a really long mailto:// url?
You somehow have to tell the site which people to forward to. How do you get the information there?